Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 2

Consumer Behaviour - Essay Example Microsoft’s Xbox, Sony’s PlayStation Series and Nintendo’s GameCube games all have been around for a number of years though still these big market players have failed to identify sizeable niche market segments game consoles that exist to date in the industry. Nokia has both the resource capability and technology to enter this market segment with ease in design and planning (Gale Reference Team, 2008). For instance all three game console manufacturers mentioned above along with a sundry of other small and medium companies have been able to increase their market shares despite an ongoing global economic recession. Nokia’s existing resource and technology capabilities would need proper directional guidance from trained hands, especially the technical and managerial staff. Already the above three market leaders’ status has been challenged by many small and medium scale manufacturers whose ability to identify niche market segments in keeping with consumer demographics is said to be one of the reasons for their success (Development and Learning in Organizations, journal, 2003). For instance Nokia’s success in mobile telephone device manufacturing can be utilized to produce a game console that successfully incorporates some of its already tried and abandoned mobile game features (Gale Reference Team, 2007). So far game consoles haven’t been integrated with mobile telephony technology except at random inclusions carried out by Sony in its PlayStation Series. Most of the current literature and discourse on game consoles are characterized by four basic classes of issues – technological issues, pricing issues, quality issues and safety issues. It’s thus an industry that is ever increasingly being marked by competition and reorientation. Against this backdrop of stiffer competition it’s essential to identify the various issue related outcomes in the industry thus focusing attention on the strategically